The Pavilia Bay: A Distinctive Simulation of Prestige

PTang Studio Limited Transforms Sales Office into a World-Class Shipyard

The Pavilia Bay Sales Office greets customers with the sounds of breaking waves, leading them through a tunnel with refracted lights of ripples. The steady sound of an antique clock celebrates the masculinity and the materiality of metal of a shipyard. A spectacular yacht, carrying the model of the Pavilia Bay, followed by three informative videos, provides an astonishing welcome for the guests. The journey continues to the theatre, where the scent of the ocean flows in the air, and a display of materials and components of a yacht creates a prestigious experience of material selection on the upper deck.

The design of the sales office is unique in its simulation of a shipyard. The entrance, model zone, theatre, sales hall, visual reality room, and show flat all incorporate elements of a shipyard in a way that is both engaging and surprising. The sales hall, in particular, features a map, text, and architectural model that tell the story of The Pavilia Bay. The furniture is authentic, and characteristics of a yacht are blended in with high level of details, highlighting the reception and model as two important features standing on the blue carpet.

Technology plays a significant role in the realization of this design. Projection and visual reality are used to present information and actualize the design concept. The major interior finish is white high-gloss lacquer paint, which not only generates smooth transitions between different zones, but also addresses the challenge of inadequate natural lighting in the shopping mall. Cabin windows, propellers, and steering wheels are examples of original components from shipyards and yachts, contributing to the realistic simulation and perfecting the interior.

The Pavilia Bay Sales Office, which covers 4000 square meters, was designed by Philip Tang and Brian Ip of PTang Studio Limited. The design was awarded the Golden A' Interior Space, Retail and Exhibition Design Award in 2017, a prestigious accolade granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. These are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

With The Pavilia Bay Sales Office, PTang Studio Limited has created a design that is not only unique and engaging, but also a testament to their ability to transform a space into an interactive and fascinating experience. This design is a clear demonstration of the studio's commitment to breaking through the ordinary and creating spaces that are truly extraordinary.